This is a nuanced and compelling analysis of grassroots feminist activism in Russia in the politically turbulent 2010s. Drawing on rich ethnographic data, the author illustrates how a new generation of activists chose feminism as their main political beacon, and how they negotiated the challenges of authoritarian and conservative trends. As we witness a backlash against feminism on a global scale with the rise of neoconservative governments, this highly relevant book decentres Western theory and concepts of feminism and social movements, offering significant insights into how resistance can mobilize and invent creative tactics to cope with an increasingly repressed space for independent political action.